About

More than ever, the line between "strategy" and "execution" is blurring - what good is a great business strategy if its communications element is poorly executed?

As principal of kilinski.com, Pookie Martin (née Marilyn R. Kilinski) brings to technology and financial services a strategic, results-driven approach to solving the challenges of written communication. Her pragmatic counsel and high-quality deliverables are the product of over 20 years' experience.

Martin's key strengths include the ability to translate technologic attributes into audience-specific marketing messages, and to develop creative vehicles that deliver those messages with impact and finesse. She combines executive-caliber intelligence and experience with an extraordinary knack for the written word. Whitepapers, brochures, market briefs, executive speeches, customer success stories and Web sites come to life - quickly - under her hand. Breathing life into corporate messages, she transforms them into communications deliverables that sell clients' ideas.

Quickly establishing herself as one of Silicon Valley's premier marketing writers, Martin has worked with more than 300 companies, serving clients in enterprise software, infrastructure, consulting, wireless and optical network sectors, as well as leading financial services providers. This broad perspective further enhances Martin's value proposition, fostering her intuitive understanding of messages and language that resonate with decision-makers.

Highlights from Martin's diverse background include:

• Group Director at Blanc & Otus Public Relations/San Francisco, where she had responsibility for major accounts including IBM Olympics;
• Vice President, Global Communications Executive for Chase Manhattan Global Securities Services, with responsibility for a global staff and all communications activities at an industry-leading provider of financial services to institutional investors;
• Vice President at Ketchum Public Relations/New York, where she successfully re-started and built the agency's bicoastal technology practice;
• Principal of kilinski.com, which also operated successfully in 1992 and 1993, serving clients including IBM Corporation (launch of ThinkPad and ValuePoint computers), UniPress Software, Cygnus Support (technical support for public-domain software), Young Minds, Inc. (CD-ROM mastering technology) and U.S. Connect (systems integration).
• Account Supervisor at Wells Rich Greene BDDP/New York, where she managed development of multi-million dollar sales collateral programs for IBM;
• Director of Marketing for UniPress Software, a UNIX software company with significant presence in the late-80s open systems boom;
• Marketing Staff at Ann Arbor Softworks, a start-up Macintosh software company later acquired by Ashton-Tate.

In addition, Martin was for two years the Silicon Valley correspondent for Global Investor, a London-based monthly financial magazine owned by Euromoney Publications. She was profiled in the December 1998 issue of Fast Company magazine.

Martin holds a B.A. degree from the University of Michigan, Ann Arbor.